Have You Already Heard About Slow Fashion?
The term “Slow Fashion” was coined in 2007 by Kate Fletcher of the Centre for Sustainable Fashion in Britain. “Slow fashion is not a seasonal trend that comes and goes like animal print, but a sustainable fashion movement that is gaining momentum,” she claims. The Slow Fashion Movement is based on the same principles of the Slow Food Movement and is a response to the overdevelopment of mass produced ecologically and ethically themed clothes. Its popularity is currently strongest in Western Europe, Japan and the United States. The first concepts of Slow Fashion are already beginning to emerge in the Czech Republic.
Shopping for Clothes is Cheap and Formulaic Everywhere!
The current fashion industry operates mainly due to the so-called Fast Fashion, fast fashion designed in the technologised West and then mass-produced in Third World countries before being distributed around the globe. In the Czech branches of multinational chains like H&M, Zara or Mango, you are simply buying the same dress as customers in America, France and China. It costs a few hundred crowns, and their level of quality and design is meant to make the garment last a maximum of six months. They are put together in haste and their production assumes that you are not going to wear it for more than one season. In addition, the production process is unimaginable for us in terms of its pollution of the environment, consumption of large amounts of natural resources, from water to fossil fuels and exploitation of labourers trapped in a cycle of poverty. It’s regarded as the only way of garment production for the 21st century and these garments travel the world in shipping containers.